Adding YOU To Your PLR

by Mike Paetzold – Copyright 2009 – All rights reserved

YOU are the key to getting the most out of any private label rights products you use.

The big problems people have when using private label rights products is competing with the same product. It does not matter whether it is an e-book, articles, audio or even videos. Too many people are looking for the big red easy button and not adding themselves to the product. Usually because it involves that 4 letter word – WORK.

They want to immediately turn the product around and then end up trying to compete on a price basis with all the others that were looking for the easy button. No one makes money and everyone ends up frustrated. Part of the unfair bad reputation private label rights has gotten comes from this.

The key to using private label rights is to make it yours. You are unique. Add YOU into the mix and now you have something unique and no longer have to try and compete on a price basis.

Articles are a perfect example.

It is really easy to see that the person creating them was paid by the word. They cover the same ground more than once without a benefit to the reader. Now, in my case, my regular readers like my style specifically because I tend to be concise. I cover topics and give step by step ways to use the content.

If I were to use PLR articles unchanged on one of my blogs it would cause a huge disconnect with my regular readers. This does not mean that I cannot use them for research. I can take two or more articles, combine them to my concise style and use them as the research for my topic.

Working as the editor I can save time and create a better article in 25% of the time it would take me from scratch.

The same applies to using private label rights to create a product. This is especially true when it will be used with my name in a niche I specialize in. People expect a certain style from you. If you have built up expertise and you can cause a huge disconnect if it does not match your style.
If the product will be a free giveaway a bit of editing and adding the appropriate links may be all that is needed. Create or order a unique graphic and it can be good to go.

A product for sale will take a bit more effort.

I will usually read the initial product, make a list of what is unclear or needs more information. Either find a complimentary product to fill the gaps or fill the gaps myself.

If it is lacking you can find two or more similar products and combine them to create a new product. It covers more or goes into more detail than either did by themselves.

I still need to change the graphics, titles and sales letter to make it mine but now I no longer am competing against the easy button pushers on price. I have a valuable unique product that is MINE.

The key is to add YOU in to your private label rights usage. This will give you a huge advantage and you will find private label rights products to be a great addition to your business.

For more tips on using private label rights to grow your business check out Mike Paetzold’s blog on PLR at The PLR Secrets.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: edit plr, edit private label rights, PLR, private label rights, use plr, use private label rights

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PLR – Use It For Your Ezine Content

by Mike Paetzold – Copyright 2009 – All rights reserved

Everyone tells you that the money is in the list but the real money is in the relationship you build with your list. To quote Jeffrey Gitomer “All things being equal, people want to do business with their friends. All things being NOT so equal, people STILL want to do business with their friends.”

So providing quality information for your subscribers is a good way to create that relationship and ultimately make you more sales. Getting good content can be a bit of a drag at times. I am sure you have sat down at the computer, pulled up a blank page and just stared because of the dreaded “writers block’.

Here is where PLR (private label rights) content can help you get started.
Now once again it is important to make sure that you know the rights for any product you are going to use. If you have an article package on your topic you can use that for content.

Take the time to do a bit of re-writing to give the content your voice and you have easily overcome your writers block. Your voice is very important in your ezine.

For example I tend to be a bit plain spoken, get to the point type of writer. I write in simple language and tend not to use fancy words. My instructional writing tends to be very concise Now this is what my subscribers expect. They like that style or they would have unsubscribed and read someone else that provides information in a manner they like.
If I were to use an article with lots of big words or droning on and on my readers would disconnect quickly. They are not expecting that type of content from me.

So PLR articles can be a perfect way with a bit of effort to generate content for your ezine. It is far from being the only way to do that. Have a PLR e-book on your topic?

Split the pieces apart to create your content. (Subject to the rights of course.)

Have PLR audios? Use that as your research for your ezine content. This can be a very easy way to put together an article for your ezine. Grab the good old legal pad and a pen (or if you are more techie open up your mind map). Do a quick outline and you now have the ideas to create your content.

I don’t know about you but for me once I have a topic and an outline writing is a piece of cake. Getting the ideas and the topic I want to cover is where I sit staring at that blank piece of paper. Feeling the frustrations building up and getting ready to break something.

The point is that any piece of PLR content whether it is an article, an e-book, an audio or a video can easily be used to create content for your ezine.

For more information on using PLR for many different purposes, check out Mike Paetzold’s blog at The PLR Secrets.

You may use this article as long as it is unchanged (including the resource box) and all links are maintained.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: ezine, newsletter, PLR, plr content, private label rights, private label rights content, use plr, use private label rights