Wanted to do something a bit different so I asked 3 of the more popular questions that came in through the survey of an expert on using and creating PLR.

Alice Seba was nice enough to respond. She runs one of my favorite PLR sites at DIYplr.com and creates some great PLR how to reports that I personally have used and strongly recommend.

Here are the 3 questions.

1. What is the best way to use a PLR report?

Well, I’d be hard pressed to say there is a BEST way because there are so many ways to use reports and everyone has unique business needs. PLR reports can be used in so many different ways and here are just a few:

(Side note: Make sure to read the terms of use for any PLR you buy, to ensure you’re keeping in with the guidelines for using it.)

• Use it as a free gift for opting into your mailing list. Internet users don’t just opt-in to a list for the heck of it, they need a reason to do it and a valuable report is definitely an incentive for them to do so.
• Offer it as a bonus with one of your products. If you sell a related information product or even a product that you ship, you can add a PLR as a useful bonus item.
• Sell it as a product on its own. Heck, reports are a product in their own right. If you’ve got a good one…sell it.
• Give it as a surprise gift. Whether you surprise your customers or opt-in subscribers, give them a free report just as a way of saying thank you.
• Give it away freely. You don’t have to hide all your reports behind an opt-in form or product download page. PLR reports are so inexpensive, you can afford to publish plenty of them and give many away freely. Post them on your blog, submit them to free ebook sites and more.
• Allow affiliates to brand the report with their link. Affiliates love free content and if they might earn a commission by giving your report away, they’re more likely to do it

2. Can PLR be repurposed multiple ways?

You bet and I encourage PLR buyers to use their PLR as much as they can and to maximum benefit. Make sure to read through the first question on ways to use PLR reports and then read below for even more ideas.

• Break up the report into keyword articles and publish on your website.
• Break up the report into short email messages to create an ecourse.
• Rework the report for a specific niche audience. For example, if you have a weight loss report, rework it to target new moms, teenagers, etc.
• Expand the report into a larger information product.
• Create tools to go with your reports – spreadsheets, patterns, mind maps, worksheets, etc.
• Make an audio recording of the report and distribute it.
• Create a slide show video of the report and distribute it.
• Keep the report on hand for when you’re creating content on similar topics. You can copy-and-paste relevant snippets, saving you tons of time.
• Contact brick-and-mortar businesses in your area to see if they would give the report to their customers.
• Ask your readers for questions about the report and then republish the report with those answers included

And of course, make sure that anything you do with PLR fits in the terms of use set out by the PLR provider.

The key is to remember to search your content archive. Most of us have a ton of content we’ve already purchased or created ourselves. It’s a huge library of stuff just waiting to be used, reused and repurposed.

3. Should I create images for my PLR reports? What is the easiest way to do that?

I love images and readers definitely do to. Internet users have a short attention span and until we really grab their attention, it’s tough to keep them engaged. Images can:

• Draw the eye in to your content and help engage your reader into your wonderful prose.
• Create mental imagery that isn’t as likely achieved with just words, particularly where readers are quickly skimming content.
• Illustrate concepts and show processes, making it easier to understand and consume your content.
• Immediately boost the perceived value of your content. I don’t know if it’s the visual appeal or the fact that we see print all day, but seeing images in content can make people feel it’s more valuable

As Mike already knows, we incorporate images into our PLR content at DIYplr.com. We do that because of the reasons stated above. But outside of purchasing content with images included, you can also add images by:

• Taking your own photos. If you’re creating a how-to, take a number of photos to illustrate the process. Or take single photos that fit the theme of your blog posts. For example, if you’re writing a post about weight loss, take a quick photo of your bathroom scale. Just simple things like this can add so much.
• Creating screenshots. Again, you can take screenshots to illustrate a process in a how-to article. You can how you to use software, how a website works and so forth. If you’re reviewing products, taking a screenshot of the seller’s website can add a nice visual element as well.
• Purchasing stock photos. If you don’t want to take your own photos or don’t fancy yourself as a photographer, you can purchase photos from sites like http://istockphoto.com. You purchase a license for the photo without needing to credit the photographer in your work.
• Using free images under Creative Commons License. Many licenses allow use for commercial content, but usually require accreditation to the photographer through a link. You can find free images using a WordPress plug in like Photo Dropper (http://wordpress.org/extend/plugins/photo-dropper/) or the advanced image search at Google Images (http://images.google.com/advanced_image_search)

My thanks again to Alice for taking the time to answer these questions. You can grab a sample of the type of how to reports that DIYplr.com is known for on the topic of Twitter here.

Leave your questions and comments below if you like this type of content and I will see who I can get to answer the next set of questions.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: add images, alice seba, blog, free gift, information product, many different ways, repurpose plr, subscribers

Case Study – Create a free report from PLR in 45 minutes or less

Often I mention creating a freebie as a way to use PLR. Figure that it would be worthwhile to give an actual example of how you can do that. So without further ado lets get into a case study that I actually did today.

Before I start on that I like to give free things to my subscribers on Fridays. I don’t do it every week but I do it semi-regularly. So this morning when I woke up I realized that I did not package things up yesterday.

Now I knew that press releases is a great way to generate backlinks and traffic to my pages. Last week I picked up a PLR package on press releases from Alice Seba at DIYplr.com.

This package had 4 separate small reports that I could use. There is always a reason for creating these reports that I will give away.

For this report I decided that as press releases are a traffic generation topic my back end for this would be Marlon Sanders new The Traffic Dashboard. Free reports are great but they should always be an affiliate landmine that pre-sells something. I am a nice guy but I am also a marketer .

Now this does not mean you make it into just a sales letter in a different format. The 4 reports that I got in the package all had great content.

So what did I have to get done to put the report together and distribute it?

1. Created a Cover (4 minutes)

Went and created a quick cover for free (just click the try it free link at the top right) at My Ecover Maker with the title “Using Press Releases For More Traffic”. This is a great tool for creating quick covers for your free reports.

2. Created the PDF (15 minutes)

Opened up a new Word document and the 4 reports which I got as Word docs. Started by adding the cover into my document. Added my standard disclosure from a swipe file. Finally wrote a very brief introduction and added a recommendation to The Traffic Dashboard for more traffic help.

Then I copied and pasted the 4 documents into my master document.

Finally I added my author bio (which is in another swipe file) and a recommendation for The Traffic Dashboard. Converted the document into a PDF format and then uploaded it to my server so it could be downloaded.

3. Created a download page (5 minutes)

Finally created a download page that was specific to that report. Again I used a swipe template where I could pretty much copy and paste a few items into it to make it unique to this download. Then uploaded the page.

4. Sent out an email (10 minutes)

Again I have a standard Friday Freebie email so I edited it quickly and sent it out to my list to go download it.

So I spent $20 for the PLR and less than an hour of my time to create and distribute this free report. If it gets one sale of The Traffic Dashboard my commission will more than cover my costs.

Now if this is the first time you are creating something like this it will take you longer. When you do though, create the swipe files for your disclosure, your authors bio and the template for your download page and after a few times you will be doing it in less than an hour too.

If you want the free report you can go grab it at The Friday Freebie.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: affiliate landmine, alice seba, case study, freebie, marlon sanders, master document, PLR, traffic generation, word document

The how to reports from DIYplr.com are often featured here on this blog. With the new option of getting all of the reports released for the month at a flat rate it is time to look at exactly how you can use these reports in multiple ways.Between now and the end of the month you can grab 8 sets of How To Reports with full PLR for just $67.

Now if you grab that special here are three ways you can use them.

1. Blog Content

How to posts make great link bait. When I say link bait I mean posts people are likely to link to because you supply great information on how to do something specific.

One of my top posts on my WordPress Made Easy blog is a how to post on fixing your blog when it hangs up in maintenance mode.

Now creating those can take a bit of time and effort. You need to walk through each step, grab some screen captures to use in your post and then compile it.

With the how to report all of that is put together for you. The images are done and you can put a post together in a few minutes instead of hours.

Just add in your recommendations for more information on using whatever technique you are discussing and you can have a powerful presell post or just use it for attracting regular readers.

2. List Building

The gift you offer can be key in building your list. Having something that answers questions that people have can be a great enticement to parting with their email.

Taking one of the how to reports or combining a few together can be a great way to create an enticing gift. Add in your own recommendations through links in the content, add a cover page and an about the author page and in less than an hour you have a quality gift.

Create a squeeze page, add a follow up email series to your autoresponder and you are ready to start sending traffic and building your list.

If you need help creating your squeeze page I recommend you check out Premium Squeeze Page Templates for some easy to use templates.

3. Bonuses For Your Sales Page Or Affiliate Offers

Have you ever had bonuses push you over the edge when you were looking at buying something? I have.

Whether it is your own product or an affiliate promotion having a special bonus can increase our conversions.

Having easy to compile bonuses is an easy way to add more to your bottom line.

There are three ways to use How To PLR Reports. There are more but this should help you get more from your PLR investments.

Check out the February Monthly Pack at DIYplr.com and see if it will help you.

Did you find this helpful? Have other topics on using PLR you would like addressed? Leave a comment below.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: autoresponder, blog, enticement, PLR, quality gift, squeeze, three ways, traffic

There are always new releases of quality PLR reports and I write about them as I find them almost every day here. Today, though it is time for some training. For some the idea of buying the software to do this may be keeping you from taking advantage of the time saving these reports can create for you.

One of my favorite PLR vendors, Nicole Dean of Easy PLR, has done a great video to show you exactly how to do this step by step using free software. The software is from Open Office and you can download it here if you don’t already have it. The pdf conversion is a relatively new feature so make sure you are using the latest version.

Take the time to watch this, take notes and bookmark this page so you can come back if you have any questions.

This is an easy process once you have done it once or twice and will allow you to create products or giveaways quite easily.

Hope you found this useful and you can find a huge variety of PLR to help you build your business at Easy PLR.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: free software, Nicole Dean, open office, pdf conversion, video tutorial

Premium PLR isn’t easy to come by. There is an awful lot of awful PLR content out there. Chances are, you already know this from experience.

When Jimmy D. Brown retired his Affiliatenaire.com fixed-term membership site, he sold PLR licensing to all 52 lessons in the series for $1,188 on install pay.

There were only 100 licenses available and it was a high-ticket offer, so most people missed out on it.

The first 9 lessons (first two months of the twelve month series) describe how to get started as an affiliate marketer to get your first sales.

He repackaged the 9 lessons into a standalone PLR offer called “Simple Affiliate System”. It’s a 9-week course … PLR licensing to it sells for $197.

It’s a tremendous affiliate primer course and is flat out loaded with meaty content.

It can easily be setup as a 9 week membership site, converted into an e-class, sold as a product, converted into video training, turned into a physical product ? lots of options.

But?

This post is NOT intended to convince you to buy the PLR licensing.

Rather it’s purpose is to explain how you can get this $197 PLR licensing “thrown in” as a sweet bonus. That’s right, you can get this $197 PLR package at no extra cost to you.

Jimmy has put together a 5-Week E-Class that teaches how to use PLR content to build a highly profitable business. When you enroll in this E-class you’ll automatically receive the “Simple Affiliate System” PLR package as a graduation gift.

Introducing?

Jimmy D. Brown’s 5-Week E-Class Profit From PLR: How To Turn PLR Content Into Spendable Cash

This is a 5-week online class that includes personal, one-on-one coaching with Jimmy. It begins immediately.

Drop by — class starts TODAY.

You can get your first lesson right now and be talking with Jimmy one-on-one later today.

All the details are at:

Jimmy D Brown’s 5 Week E Class – Profit From PLR

It’s time for you to stop buying PLR content and start profiting from it!

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: affiliate marketer, bonus, PLR training, profitable business, term membership, ticket offer, video training

Every week I write about a variety of PLR products that are released from quality vendors. I know that some people bad talk PLR because they have gotten garbage and that part is true.

The good thing is their are providers that deliver quality content.

Here is how you can use some of the things that I have discussed over the last few weeks to really improve your business. Here is part one of a step by step case study of what I did with a specific product.

Going to pick article marketing because there has been a few great PLR releases lately. Lets start with planning what we are going to do.

What I need will be…

• Article Marketing Affiliate Niche Pack
• Article Made Easy PLR Course
• A specific domain for the project
• Hosting for the domain
• An autoresponder
• An Affiliate program

First I would decide how to use the PLR course. I grabbed the course and went through it first. After going through it I made a decision to sell it as an ebook with the checklists.

Next I opened the affiliate niche pack and looked at the potential domain names. Went to Go Daddy and grabbed one. Now for hosting, autoresponder and an affiliate program I use an account at The Marketers Hosting where I can get it all for about $20 bucks a month. If you already have these items so much the better.

First I edited the ebook, personalized it to me then converted it to a pdf and did the same thing with the checklists. Packaged those with my own bonuses and created a zip file for the download.

Next I edited the sales letter that was provided and put it into my own template and used the affiliate program to create a payment button and to send people to the download page.

Then I created a download page. Added an up sell to another product that I own that would be a perfect addition at a customers only price. Because of that it took me about an hour to create the download page because I pulled the sales letter for the upgrade and the css was different so it took a little more time. When I can just copy and paste this is a 10 minute job. Created a special product for it in the affiliate program at the discount price. (This part is optional but will make a huge difference in what you make if you match the products properly.)

At this point it is ready to sell. It is what I call good enough. I have about 4 hours total into the project. That was my Saturday afternoon project.

This morning I sent out an email to see how people would react to the product. So far about one in every 3 buyers are taking the up sell too.

I invested about $85 total as I already had hosting and an autoresponder and have turned a net profit. Now that I already know people will buy this it is time to really get to work and take it up another step.

More on how I will do that in another post but the key is to actually take action and get it up and for sale quickly. That is where the affiliate niche pack research and some of the pieces I did not add to the initial product will come to be used extensively too.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: affiliate program, article marketing, autoresponder, case study, checklists, domain names, download page, ebook, marketers, PLR, zip file

Sorry for the lack of notice but Alice Seba and the crew over at DIYplr.com are starting a Free Course tomorrow. (Well not quite free it will cost you your email address but almost free.)

It is titled Monetize Your Knowledge.

It is a 3 week course and will cover…

• Selling Information Products
• Monetizing Free Online Content
• Paid Teleseminars/Webinars
• Free Teleseminars/Webinars
• Free Reports
• Creating an Online Interactive Course
• Online Coaching/Consulting
• Membership Sites

If you are looking for some solid training (and who isn’t?) it is well worth the cost of your email address.

Check out Monetize Your Knowledge

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: alice seba, DIYplr.com, free training, monetize your knowledge, training

If you have a formula PLR (private label rights) can be a great way to generate additional income. Doing a bit more with your PLR can make a huge difference in how much you profit.

Jason Fladlien has put together a great training program that can show you how by doing 5% more you generate 95% more income.

It includes…

• How To Turn A PLR Product Into A 100% Unique Product In 19 Minutes Or Less
• 3 Ways To Instantly Morph A PLR Ebook Into A High Quality Audio Product… Which You Can Sell At A 300% Markup!
• How To Turn PLR Ebooks Into World Class Video Products… Even If You Know Nothing About Technology!
• The PLR Autoresponder Secret
• How To Use PLR Products To Make Your Sales Letters Convert Better!
• How To Use PLR To Dramatically Increase Your Affiliate Commissions!
• How To “Sub Niche” PLR Content For Maximum Profits
• How To Cash In On The PLR Craze By Selling PLR Licenses!
• PLR Traffic Generation Secrets
• 3 additional bonuses one of which is worth more than the whole package combined

This is the perfect way to become quicker and more profitable and turn that digital dust sitting on your computer into cash in your pocket.

Check out the PLR Secrets Video Course

Here I always try to keep current with the best PLR (private label rights) offers I find from publishers that I trust. Occasionally I like to change it up and show you exactly how I use the items that I buy.

Last week Alice Seba and the DIYplr.com team released a package of 4 WordPress reports that I grabbed as I have a blog and many products about WordPress.

One of the things I do on my blog is each Sunday I do a rant. It makes me feel better and it does provide quality content for my readers. This week the topic was “[Sunday Rant] Fantastico Recommended – NOT! “

Now one of the reports was on installing WordPress. I took that report and added a cover page with a sponsored by ad for my Profitable Blog Steps product.

Then there was one little tweak that the report left out that would make the installation much more secure so I added one image and a paragraph of text to explain it.

Finally I added an about the author page at the end.

Now I converted it to a pdf and uploaded it to the blog.

After ranting about the problem of Fantastico I gave the report away for my readers to have an easy way to install their blog and make it secure. I made it down loadable directly because I had added monetization to the report through the sponsored by section and my author bio.

This allowed me to add value to my readers and I would not be surprised if this post gets quite a few back links and extra readership.

Now doing this was less than 10 minutes to create from start to finish because I have done these before and have some of the pieces like the sponsor ad and author bio saved so that I could just copy and paste those in.

The only two tools I needed was Snag It to grab the image I added and Microsoft Word to edit the page and create the pdf. I could have used Open Office to do the same thing so it does not take a lot of software to be able to do this.

So for the cost of the reports and 10 minutes of my time I was able to create a quick report to offer more value to my readers. I still have three other reports that I will use in the future and may package all of them as a Freebie to build my list.

Because it promotes a product of mine I could easily take this report and make it rebrandable and let my affiliates give it away too. Because I use Easy Viral PDF Rebrander this would just take me changing the links and adding it to my rebranding center.

This is the power of PLR as, yes I could have put the whole report together myself. I have the knowledge and the skills but it would have taken about an hour to put the whole thing together and time is my most valuable commodity. What about you?

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: alice seba, author bio, back links, fantastico, microsoft word, open office, PLR, private label rights, publishers, quality content, readership, tweak, two tools, wordpress

Viral reports are a great way to get your message out and help pre-sell your offers. You give away helpful information and can make the case for a potential solution to save your reader time or money.

Viral reports work best when you give others a reason to pass them on. One of the best ways is to make them rebrandable. This allows others to benefit by having their affiliate links in the report instead of yours. Now they have a reason to give the report to their circle of influence.

For example, this week I have been giving away a report written by the product owner for WP Syndicator plugin. It is called Benefits Of Content Syndication.

So how can you easily create a report like this for your affiliates?

Find a PLR article pack or report on the topic of your product you would like to pre-sell. Edit it or put the article pack together into a report that will help the reader understand the process and add in some links to your product which will make the process easier or quicker for the reader.

Make the links rebrandable for your affiliates. You can get software to make this easy and my favorite is Easy Viral PDF Rebrander.

Finally make it easy for your affiliates to use this. Create a graphic they can use to give away your report at a minimum. It is even better if you make a full squeeze page system and an email series to follow up for them.

Now you have made it very attractive for your affiliates to use your report as a way to build their own list and get your message out to many more people than you can reach on your own.

Yes a process like this can be a bit of that nasty word WORK but the benefits of this one time effort can continue to help you for a long time to come.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps

Technorati Tags: easy viral pdf rebrander, giveaway report, PLR, viral pdf