Keyword Research The First Step
One of the big secrets to using PLR (private label rights) products is to do your keyword research first. After all if the topic does not have people interested in buying information or you can’t get traffic realtively easily you probably won’t do well there no matter how good the PLR is and how well you make it your own.
One of the good things with doing the research first is you often can find a way to use the PLR to what I would call “nichify it”.
For example you have a report on lead generation. It is a very broad topic but you could personalize the report to
- Disabilty Lawyers
- Car Dealers
- Insurance Agents
- Real Estate Agents
just to name a few groups that would be interested in better lead generation. Actually any sales business would be interested in such a product.
The key is which group would be most likely to buy and spend money on that type of product? Which group can you compete easily in?
Doing good keyword research will allow you to find out which of these areas would be most likely to succeed. Now you have a place to start and once that is successful you can reframe the product for the next best niche on that topic.
Now I have not done the research but if you did this and focused on Disabilty Lawyers, tweaked the product to specifically address them and ranked in the serps for terms they would be searching for you should do well.
If during your reseach you found that Insurance Agents was close to being as easy you could now redo the product specifically for them once you have the first one going.
This is why doing some keyword research can pay off many times over if you do it first. Other wise (and again I did not research this) you might try to point your product to Real Estate Agents and find that you have way too much competition or worse no one is buying things in that area.
To find out more on doing keyword research check out the call Steve Roye and I did where we walk you through exactly how to..
- Why do you need to find the right niche first?
- Where can I find those truly golden nugget keywords for my niche? Get this right and you may need to increase your bandwidth.
- How will I recognize them when I do?
- Why traffic stats are not the biggest concern when doing keyword research? Wasting time, effort and money on non converting keywords is not only frustrating it can be wasteful.
- How much competition is too much? This will let you know in advance exactly how hard you will need to work to get the results you wish.
- How you can tell how good your competition is?
- What is OCI and why should I care?
- What is a keyword tree and why is it important?
About the author
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Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps |
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
Tagged with: finding good niche • keyword research • keywords • PLR • using PLR
Filed under: information
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Another great post on keyword research, Mike. While it’s only part of the SEO efforts, and SEO is only one part of traffic generation, it has magnified importance because it’s the FIRST step to building an effective traffic strategy for any marketing or affiliate efforts.
.-= Doug Champigny´s last blog ..Download PLR E-Books Each Month For Free! =-.
Basic keyword research is one thing. To interpreted the results is another thing. The research call helps you to make the right interpretation.
Fred
.-= Fred Lotgering´s last blog ..Choosing a CRM Program =-.
Keyword research is oh so important. But a lot of people either are not doing it the right way or have no idea how. The keyword research call will point them in the right direction. You have some good information you are sharing and people would be wise to check it out.
.-= Andre Arnett´s last blog ..Ordinary to ‘Extraordinary’ (stories revealed!) =-.
Agreed! Keyword research is absolutely critical to any product or service that you want to advertise on the internet.
Definitely enjoyed the keyword research call and definitely learned some new things that I will be implementing in my own online business.
Thanks for cranking out such great content Mike!
.-= Brett McEllhiney´s last blog ..Affiliate Marketing with Clickbank Pirate – Case Study – Week 2 =-.
This is great advice Mike! This is a good example of re-using your content over and over again, in different markets.
Why can’t a lead generation ebook be sold to different markets?
It wouldn’t take long to edit the ebook for a particular market, and with the right keywords like you said, you really could dominate that market.
.-= Joel Osborne´s last blog ..Edit Your PLR Sales Page =-.
Thanks for this post Mike. Good advice on using keyword research. I have your keyword research call and transcript. You and Steve did a great job of covering the items you mentioned. Recommend it to all.
.-= Lonnie Minton´s last blog ..Stop Promoting Uninteresting Products =-.