Adding YOU To Your PLR
Adding YOU To Your PLR
by Mike Paetzold – Copyright 2009 – All rights reserved
YOU are the key to getting the most out of any private label rights products you use.
The big problems people have when using private label rights products is competing with the same product. It does not matter whether it is an e-book, articles, audio or even videos. Too many people are looking for the big red easy button and not adding themselves to the product. Usually because it involves that 4 letter word – WORK.
They want to immediately turn the product around and then end up trying to compete on a price basis with all the others that were looking for the easy button. No one makes money and everyone ends up frustrated. Part of the unfair bad reputation private label rights has gotten comes from this.
The key to using private label rights is to make it yours. You are unique. Add YOU into the mix and now you have something unique and no longer have to try and compete on a price basis.
Articles are a perfect example.
It is really easy to see that the person creating them was paid by the word. They cover the same ground more than once without a benefit to the reader. Now, in my case, my regular readers like my style specifically because I tend to be concise. I cover topics and give step by step ways to use the content.
If I were to use PLR articles unchanged on one of my blogs it would cause a huge disconnect with my regular readers. This does not mean that I cannot use them for research. I can take two or more articles, combine them to my concise style and use them as the research for my topic.
Working as the editor I can save time and create a better article in 25% of the time it would take me from scratch.
The same applies to using private label rights to create a product. This is especially true when it will be used with my name in a niche I specialize in. People expect a certain style from you. If you have built up expertise and you can cause a huge disconnect if it does not match your style.
If the product will be a free giveaway a bit of editing and adding the appropriate links may be all that is needed. Create or order a unique graphic and it can be good to go.
A product for sale will take a bit more effort.
I will usually read the initial product, make a list of what is unclear or needs more information. Either find a complimentary product to fill the gaps or fill the gaps myself.
If it is lacking you can find two or more similar products and combine them to create a new product. It covers more or goes into more detail than either did by themselves.
I still need to change the graphics, titles and sales letter to make it mine but now I no longer am competing against the easy button pushers on price. I have a valuable unique product that is MINE.
The key is to add YOU in to your private label rights usage. This will give you a huge advantage and you will find private label rights products to be a great addition to your business.
For more tips on using private label rights to grow your business check out Mike Paetzold’s blog on PLR at The PLR Secrets.
About the author
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Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. |
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Tagged with: edit plr • edit private label rights • PLR • private label rights • use plr • use private label rights
Filed under: information
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Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
Thanks for the tips Mike!
You are so right about how most people use PLR. I am guilty of this as well, but as of late have begun to see how best to use PLR thanks to you and a few others.
It is important that you create it in your voice. If not the people who have been following you for some time and know your past works will definitely pick up on the fact that something was not written by you.
Truth is, there are a lot of people out there looking for that magic button that will make them rich quickly and without having to use that terrible 4 letter word that you mentioned – WORK!
Thanks again for providing us with great information to learn from.
Brett McEllhiney´s last blog ..Learn 14 Top Traffic Tips From Willie Crawford and Doug Champigny
Perhaps the best value of reworking your PLR material is that you actually learn more yourself by rewriting it and putting it in your own words. This of course is primarily true on topic where you are not already an expert. But no matter what the topic, the act of mental juggling that is your own writing process ingrains the material in your mind deeper and firmer than a quick read and post.
Earl Netwal´s last blog ..Business Article Marketing Works
That’s a really important point that most people miss, Mike – not only does rewriting your plr give you better SEO results when used online, but a simple rewrite with an added audio version or video version let’s you not only avoid discounting, but actually get even more for your new product than other users of that same PLR.
People are inherently lazy, so the more effort you put in, the greater the distance between your finished product and theirs – and the greater your potential profits.
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I could just stop with saying that I agree: “The key to using private label rights is to make it yours.”
But I also agree that people tend to avoid WORK and in doing so they do not take the time to insure that the products they produce with PLR is actually their product. As you say PLR can be a great time saver. But time saved that does not produce “your” product may not prove beneficial as others will know it.
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I like your style too Mike. You hit it right on the head, people hate that 4 letter word “work”. It does take some time but it’s well worth it. I too have taken the easy route in the past but have learned my lesson. There’s really no benefit in using PLR content as is. Make it your own and you’ll get better results
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Some great points Mike!
If you putting your name to content – better be sure it has your voice
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