Double Your PLR Sales Easily
Double Your PLR Sales Easily
by Mike Paetzold – Copyright 2009 – All Rights Reserved
The key to doing well with any product whether it is a PLR product that you have made your own or a product that you created is to have a way to continue to follow up with visitors. This can improve your sales significantly with a minimum of extra effort.
You took the time and edited your PLR product. You bought a domain. You set up everything you need to sell it.
1. You put up the sales page.
2. You added a payment button.
3. You created a download page.
4. You tested everything (Something people have been known to forget.)
You start sending traffic but even if you have a great sales letter most people will not buy the first time they see your page. Whether you are paying for that traffic with your time or money adding a way to continue the conversation can greatly increase your return on your investment.
This is not a new concept but despite the wide spread knowledge of this fact most do not do it. (Blushing and raising my hand to that all too often.) Usually it is because of that L word – lazy. For some though the thought of creating a follow up series is simply overwhelming.
Most of the better autoresponders will allow you to create some sort of lead capture page. This can be added either directly to your sales or it can be slide in or pop up.that can be added to your sales page with just a line or two of code that they provide so that is not a major stumbling block.
The big stumbling block is writing the follow up series. This does not need to be the huge stumbling block that most of us make it. Yes I said most I had this problem for quite a while I am in there too.
My key for overcoming that is what I call What – Why – How. If you look at most information products isn’t that exactly what they provide? What you should be doing, why you need to do it and exactly how to do it. If that is your product and most are then this method will work well for you.
If you have 10 chapters just create a 10 part e-course. In each e-mail explain what needs to be done to educate your subscriber and then explain why they need to do it. Make sure to give them the benefit they receive for doing this.
Finally end up with how your product will show them exactly how to do that with a link back to your sales letter.
This simple formula gives you an easy outline to create a follow up e-mail series for any product.
Add these to your autoresponder, use the form generator your autoresponder supplies and add the code to your sales page offering your e-course. Now you will be able to continue to follow up with those who did not buy your product and build the relationship until they are ready to buy.
For more information on using PLR for many different purposes, check out Mike Paetzold’s blog at The PLR Secrets.
You may use this article as long as it is unchanged (including the resource box) and all links are maintained.
About the author
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Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy. After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses PLR to enter various niches profitably. Get the details at Profitable Blog Steps |
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Tagged with: internet marketing • PLR • plr products • private label rights • using PLR
Filed under: information
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This is very powerful information Mike! Like you said, too many marketers are not taking advantage of a follow-up system… a system which can result is hands-off money making.
Joel Osborne´s last blog ..Pet Private Label Rights
Thanks for the tips Mike. I also found that writing a follow up series of emails a stubling block. Your “what,why, how” plan makes a lot of sense. It may be difficult or should I say – take some work, but once it’s done it will pay off in the long run.
Luca Di Nicola´s last blog ..How To Use PLR Content To Create Small Reports
I have some long 20+ follow-up campaigns and too many with just one delivery email. I do send them a lot of broadcasts whether done with the scheduled follow-up or not. I know some people say this is a no no. But I hear what you are saying above. It time for me to build out a few of my follow-ups and add some good affiliate items on each.
It really shouldn’t be hard to find some good PLR material to provide worthwhile content.
Earl Netwal´s last blog ..The Payoff is in the Resource Box
I know that follow up emails are important. But except for the number, mine is less, I am like Earl. I have some list with follow ups and some with just one. But, I do broadcasts on a regular basis. I probably need to revisit this and add some pertinent follow ups.
Lonnie Minton´s last blog ..5 Places To Find Content For Your Internet Marketing Efforts
Those are some great tips as I am also one of those that has a problem with putting autoresponder series together. This can make it so much easier to try and get the series up and running. Thanks for the ideas.
Andre Arnett´s last blog ..Top Traffic Tips Seminar Price Increase
Great post, Mike – I especially like your suggestion about one e-mail per chapter. If each e-mail summarizes one chapter, it’s easy for people to know what to write – the only change I’d suggest is to make sure every third one is a solo ad for the product.
With the autoresponders we use you can set it to automatically move buyers to a different list, so they don’t keep getting salespitches for a product they already bought.
Another feature to look for in the autoresponders you use is the ability to e-mail just those who have finished the course – this let’s you send your broadcasts to those who have finished the series without sending a second e-mail that day to those still taking the course, and provides a logical follow-up for those who have been through the system. Too many marketers just stop contact with opt-ins by not sending anything to those who have finished the original series.
Doug Champigny´s last blog ..Affiliate Marketing Strategy: Choosing The Right Traffic Tools
Great tip and i must say iam one of those that have
not used a autoresponder on my website i think that
could really help me get a lot of traffic to my site to be able
to get them to comeback would greatly increase my sale thank for the
tip
Ervin
The trouble is getting an opt-in box to look great on wordpress. Most, myself included, just stop trying to figure it out. If it isn’t done right, it isn’t worth doing.
That is really not hard with plugins and understanding the side bar text widgets. Lots of info on that at my blog on WordPress at http://wptutorial.com/blog